The City of Sedalia is seeking public input through an online survey for its Sedalia community branding project.
The city recently selected Callis, a local marketing firm, to conduct research that will lead to a strategic brand-building plan for the Sedalia community. Research includes focus groups, personal interviews and an online survey for city and county residents, former residents, nonresidents, and visitors.
“There are so many exciting new developments happening in our community, including the Heckart Community Center, the Katy Trail connection, the rail spur that’s under construction, growth of our already-strong manufacturing base, and new retail and dining options,” said Mayor John Kehde. “The city is also focusing on a new comprehensive master plan and working on a neighborhood revitalization effort. We want to keep the momentum going with a branding effort that will not only unite our entire community but tell our story outside the area.”
Goals for the branding project include enhancing community pride, recruiting new businesses and residents and attracting visitors. Components include a community logo and tagline and a marketing and media plan that represent the ideas, perceptions and opinions learned from research.
“Some of the feedback we have already heard is that we need to ‘toot our own horn’ more,” Kehde said. “We live in a wonderful small-but-big community that has a huge heart. The branding project will help us uncover Sedalia’s story, personality and values and allow us to share what’s best about our community with the people who live, work and visit here.”
Click here to fill out the survey. The deadline to submit responses is 5 p.m. Friday, Aug. 14.